http://youtube.com/watch?v=xIntpv66EgI
1. What do I see?
I see all of van halens old music videos, EVH, david lee roth, wofgang van halen, and alex van halen all jamming as if it were the 80s. The video is in black and white for the majority of it, and there seems to be almost no new pictures of the band.
2. Who created this message?
Van Halen, and Live Nation Productions
3. What creative techniques are used to attract my attention?
they use a monster truck guy voice to get me pumped for a van halen concert, even though i think those voices are really bogus. they also use the fact the eddie van halen is one of the best guitarists in the world, to make me wanna go and buy van halen tickets.
4. How might different people understand this message differently than me?
People who arent interested in van halen might not care about this message, or they might just turn off the tv. thats the thing about advertisement, if its an awesome ad, it should have the ability to totally change someones opinion on another thing.
5. What values, lifestyles or points of view are represented, or omitted, in this message?
Rock and roll is definitely a key value in this commercial, but where isnt it a key value?? i thought so. another value is entertainment, if people werent entertained by the band then there would be no need for the commercial.
6. Why is this message being sent?
this message is being sent to advertise an upcoming concert tour for van halen, so basically they are trying to sell me tickets.
7. Finally, how can I review my insights and summarize my ideas about the message?
The commercial was made for the sole purpose of getting me to buy tickets for a van halen concert.
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